One of the most difficult parts of building a Goodhertz plugin is meeting our standard for smooth automatability:

Any control or parameter in a Goodhertz plugin, even on/off switches, can be freely automated without clicks, pops, or other gnarly artifacts.

Rob and I started started referring to this as the “Goodhertz promise,” and, as of now, we’re the only plugin company that delivers on such a promise.

Here at Goodhertz, we love sounds and we love stories, so we thought: we should make a podcast. And what better story to pilot the podcast than the story of how Vulf Compressor — our quixotic dynamics plugin — came to be.

So we called up Jack Stratton (of Vulf & Vulfpeck), and asked him to tell the story of how he — with the help of Goodhertz’ Devin Kerr — turned his search for a sound into a powerful, one-of-a-kind plugin; how Goodhertz turned Jack’s notion into a now-on-sale.

If only we knew who programmed the DSP on the Roland SP-303. One day we’ll find out. One day we’ll meet them, shake their hands, and conduct a brief interview. Some questions we have in mind:

We built Lossy to solve a specific problem: make it easy to recreate the sound of a bad MP3 in realtime, without having to bounce a track to and from an MP3. But imbuing sound with an MP3’s imperfections — the fizzle and sizzle of 64 kbps — was only the beginning.

This time on Fourloops, we’re proud to present a set from Luvian Sound, who embraces some classic Detroit production techniques and pushes into the outer-space of Lohi, Lossy, and Vulf Compressor — all to excellent effect.